Eliane launches first technical porcelain decorated in country HD

Eliane revolutionizes the market of Brazilian ceramics and launches the first technical porcelain decorated in high definition the country. With new technology, technical porcelain tiles have aesthetic effects without losing its high performance features.

The technique allows the part receives a high gloss polished or natural texture with high definition drawings, keeping their inherent strength characteristics to technical porcelain.

The Italian technology was brought exclusively by Eliane to Brazil. Through the process, the specific technical porcelain coatings to penetrate inside the raw piece, eliminating the use of enamel. The elements create dazzling effects for the first time the technical porcelain gets delicate nuances of colors and designs.

The coordinator of design and portfolio of Eliane, Simone Lourensi, strengthens as revolutionary technical details for the sector. "On the technical porcelain enamel we do not have to decorate the piece. We draw upon the ceramic body, which is very compacted. With this feature makes it very difficult to carry out the decoration. The new feature introduced with technology is a technical piece with high performance, decorated with excellent definition design, creating a pleasing aesthetic decoration where color blends with the body of the product, forming a single block ", details.

Various surface finishes can receive the new design as natural, polished, lapados and satin. All quality, strength and esthetics.

"We are launching seven lines with approximately 30 products. Are cement lines, stones and classic marbles as Masterpiece, Village e Lithos. What was monocolor comes with colors and designs coating sites that previously would never have custom parts as the malls, for example, you can now create your own identity with a design that will customize the environment ", full Simone.