Eliane celebrates 40 years of participation in Cersaie
Between 23 e 27 of September, Eliane will be present at Cersaie, a largest bathroom coverings and furniture fair in the world, what happens in Bologna (Italy). “We celebrate the 40 years of the first participation of the Eliane at the fair. In this issue, we will celebrate the achievements and present the 2024 launches”, said Roger Longoni, Commercial and Marketing director.
Eliane's stand at Cersaie 2024.
In 2024, Cersaie will have 155 thousand m² divided between 15 pavilions and 633 exhibitors of 24 countries. The expectation is that more than 100 thousand visitors pass through the fair. “Cersaie is the main event for the global ceramics industry. We are very proud to participate, present our brands and represent the Brazilian industry. We are commercially present in more than 50 countries, therefore, This is an excellent opportunity to make connections with our resellers, negotiate agreements and open new markets for next year”, reported Márcio Müller, Eliane's Export Superintendent.
In the edition of 2023, Eliane presented its launches to the global market with a conceptual stand.
Edition news
Cersaie has become one of the key events for the brand and good business.
During the five days of the event, the space “The Square”, located in the Service Center, will become the centerpiece of the fair. Signed by architect Dario Curatolo, the project is inspired by the iconic “Piazza” of Bologna and was designed to promote meetings, encourage the sharing of ideas and create a friendly environment.
Eliane's debut at Cersaie, bringing innovation and design to the world.
O “The Square” is nothing more than a multifunctional space that includes an arena for meetings, award ceremonies and conferences, plus a live radio station. A large screen will display the creations of the international architecture competition, in addition to the cozy lounge designed especially to welcome visitors who want to relax and interact.
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