Eliane completes 65 years

2 of January. A date that marks the beginning of a trajectory built with determination, innovation and passion for ceramics. In 2025, Eliane celebrates 65 years of history, reaffirming its commitment to quality, technology and connection with people. Founded in 1960 by Maximiliano Gaidzinski, in Cocal do Sul/SC, Eliane turned dreams into reality and established itself as one of the biggest references in the national coatings market.

Throughout these 65 years, Eliane not only followed, but led changes in the sector, Considered as the first porcelain tile manufacturer in Brazil, and continually innovating to meet the demands of an ever-changing world.

Brand achievements

Eliane's history is marked by countless achievements. In addition to being part of Mohawk Brasil, are 9 manufacturing units, 2 production centers and an international distribution center. Besides that, we have more than 15 thousand sales points, 23 Black Stores, 12 specification rooms and approximately 2450 products that make up the brand's portfolio, serving all types of projects and spaces.

Eliane also offers vinyl flooring through Eliane Floor. The Eliane Tec service serves the engineering channel, offering complete construction solutions. The ConnectArch relationship program is aimed at architects, interior designers and engineers, ensuring exclusive experiences for professionals.

65 years: a celebration for everyone

To commemorate this historic date, Eliane prepares a year full of special actions. More than coatings, the brand offers experiences that transform environments and connect with people.

Eliane celebrates not only the past, but also the future. A future guided by new technologies and a constant look at new trends in architecture, design and engineering. We write new chapters of excellence and inspiration – because the future moves us to new horizons.

“Celebrate the 65 Eliane's years is to look back with pride and forward with enthusiasm. Our history is made of overcoming challenges, constant innovation and a tireless dedication to quality. More than manufacturing coatings, We always seek to create solutions that transform environments and connect us to people. This milestone would not be possible without everyone who is part of our journey. It is with gratitude that we celebrate this achievement and with the same spirit of pioneering and protagonism that we continue to build the future”, Rogério Longoni, What makes us participate in this, which is one of the biggest international fairs, is our DNA to export.