Preview Expo Coat 2020: Boreal celebrated collection 60 years of Eliane

In 2020 a Eliane Ceramic Tiles full 60 years as one of the largest and most important industries of Brazil finishes. To celebrate the brand's history, an eye on the trends of the contemporary way of life, in the house plays the role of self-improvement and reconnect with nature, It is the motto of the collection Boreal. The collection is presented in two stages, one that explores soft colors, with a palette of pastel colors predominantly, with inspiration in the years Eliane tiles 60. A second line, West, It brings a special shade of deep red, neutral and commemorative, o red velvet, created to celebrate the anniversary of the brand. The news will be officially presented during the Expo Coat 2020, which happens to 10 a 13 March at the Transamerica Expo Center, in Sao Paulo.

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Red Velvet is the color dye coating West, part of the collection Boreal and it is inspired by the retro tiles the years 60 and the color of the last sun rays, before sunset. The product has a glossy finish, enhancing the product geometry creating plays of light and shadow on the walls complex. West reflects the magic of evenings and inspires a life more disconnected and jovial.

The collection Boreal also features commemorative editions of tiles produced by Eliane in years 60, in soft shades of white, blue, rosa, green and yellow, one of the strongest trends for interior decoration in the coming years. Products show artistic designs and effects that play with the possibilities and technical ceramics, giving a current twist to retro. Magneto, Ethereal, Atmos, Alfa, Solaris, Aura, Austral, sidereal, Glacial, Plasma, Bright e Astron complete the collection Boreal, bringing classical features and graphics that have been successful in Brazilian homes, now updated with the sophistication of pastel colors that warm the atmosphere and subtly convey sense of fun modernity.

Eliane coatings in 18th Expo Revestir

Booth: 2411 (Pavilion D)

Period: of 10 a 13 March 2020

Schedule: from 10h to 19h

Local: Transamerica Expo Center – Avenida Doutor Mario Vilas Boas Rodrigues, 387, Sao Paulo-SP