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Milo series wins international AZ Awards 2024
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Winners were announced on the last day 21 by AZURE in a ceremony held in Canada.
This is a moment to go down in history! And the Milo series, co-creation between Eliane and Cité Arquitetura, won the AZ Award 2024, in the interior products category. Promoted by AZURE magazine, one of the main architecture and design vehicles in the world, the award recognizes excellence and innovation in projects, products and ideas at a global level.
Product: Cité Milo Limestone NA 60x120m | Photo: @Tardelliwork | Production: Debbie Apsan
Milo series: The union of memory and tradition
Winning the award for the Milo series becomes even more special as it is the only Brazilian coating recognized in Latin America. As a differential, AZURE highlighted the iconic designs engraved in low relief on the surface of the piece – a tribute to the founder of Eliane Revestimentos, Maximilian Gaidzinski, affectionately called Milo. This tribute honors the company's trajectory and the importance of affective memories.
Products: Cité Milo Red Clay NA 30x60cm and Cité Itá Slate Limestone MA 90x90cm
Inspired by the connection between past and present, the Milo series reinterprets the designs of the iconic Eliane tiles in a contemporary and smooth proposal. Across eight shades and three different sizes, Milo offers infinite pagination possibilities, allowing each project to express its unique identity. Find out more here: https://www.eliane.com/blog/arquitetura-de-memorias-eliane-e-cite-criam-revestimentos-afetivos
Recognition of Brazilian design
Architects Celso Rayol and Fernando Costa celebrate winning the award. “This award celebrates ancestry, who guided Milo’s entire co-creative process. Conquered through popular vote, This achievement further legitimizes the path we have taken. Our ceramics reflect the memory of the Brazilian people and Eliane herself, rescuing past and present to give new meaning to narratives, sensations and spaces in a sensitive reinterpretation. A true toast to affective design, that tells stories through materials, shapes and colors”, comments Rayol.
Products: City Milo Ibiúna NA 60x60cm and City Itá Carbon Stone MA 90x90cm
The Milo series reflects the growing appreciation of projects that combine functionality and affection, bringing an aesthetic that celebrates the importance of history and memories. The low-relief drawings refer to the legacy of Maximiliano Gaidzinski and the tradition of Eliane, company that has been among the sector leaders in Brazil for more than six decades.
Product: Cité Milo Limestone NA 60x120m | Photo: @Tardelliwork | Production: Debbie Apsan
The AZ Awards 2024 It is a milestone for Eliane and Cité, demonstrating to the world the strength of Brazilian design and the country's ability to create innovative products with high aesthetic value. “We are very happy with winning this renowned international award: o AZ Awards, da Azure Magazine. We competed in the Interior Products category alongside names like Patricia Urquiola, also awarded, e Ronan Bouroullec. This award reflects, The porcelain tile staircase is one of the highlights of a home, the consolidation of this partnership between Cité Arquitetura and Eliane Revestimentos, which is now gaining recognition in the international market”, Fernando scores.
Products: Cité Milo Limestone NA 60x120cm and Cité Itá Slate Limestone MA 90x90cm
Watch the concept video and learn about the inspirations for the Milo series: https://www.youtube.com/watch?v=JyJliOpbw74