Memory architecture: Eliane and Cité create affective coverings

Past and present inspire a series of coverings that enhance stories and sensitive narratives.

Contemplating the past strengthens emotional connections. These are memories, sensations and spaces that accompany the journey of each of us throughout life. These feelings are given new meaning in the Milo Collection, a co-creation between Eliane and Cité Arquitetura.

Product: Cité Itá Slate Agave MA 90x90cm | Photo: @tardelliwork | Production: Debbie Apsan

In the first place, the history of the company and the founder of Eliane, Maximilian Gaidzinski, was the guiding thread for the creation of the coatings. Besides that, the contrast between past and present, between front and back, between nature and technology, relate the office’s objective to the creations of the pieces.

Products: Cité Milo Red Clay NA 30x60cm e Cité Itá Slate Limestone MA 90x90cm

For Celso Rayol, architect and managing partner of Cité, the initial idea for developing the collection came from a desire to create products that represent the style of architecture they work with. Like this, three new series were created: Milo, Avesso and Itá. “We bring together our history of 11 years with the history of 64 years of Eliane. But than that, we intertwine this story”, says Rayol.

Product: City Milo Ibiuna AND 60x60cm

The Milo Collection: understand the creative process

Milo, that praises the narratives and stories of the iconic tiles Eliane; Inside Out, which reveals what only the most attentive and sensitive eyes can praise; and Itá, that makes a connection with nature, bringing new perceptions and colors to raw materials.

Product: Milo Milo City AND 60x120cm | Photo: @tardelliwork | Production: Debbie Apsan

“This process was incredible. It was an internal provocation work at the office, because we can see, no step by step, in the history we have, in the pictures, us videos, in the conversations what came out as the final result”, says Fernando Costa, also an architect and managing partner of Cité.

Product: Cité Milo Limestone NA 60x120m | Photo: @tardelliwork | Production: Debbie Apsan

Milo series: the past as protagonist

The good memories and affective textures of the Milo series guarantee an artisanal reinterpretation, placing these feelings as protagonists. In other words, the name is a tribute to the nickname of the founder Maximiliano Gaidzinski, affectionately called Milo. The soft touch and the reliefs printed on the surface are like a trip back in time, reinterpreting affective architecture and intertwining the iconic designs of Eliane decorated tiles – now narrated in contemporary and elegant pieces.

Products: Cite Avesso Past e Urucum AC Gift 15x15cm

Avesso Series: the poetry in verse

Avesso offers a mix of eras and the poetry that exists between past and present. Like this, Avesso turns attention to the back of the pieces, giving new meaning to the unique geometry of Eliane coverings. This inversion of the look brings to the surface of Avesso a modern design and a relief that permeates between an existentialist and retro aesthetic.. Or size 15×15 It's new this year.

Product: Cité Itá Slate Agave MA 29.4x59cm

Itá Series: inspired by Brazilian stones

To close the Milo collection, Itá is a series inspired by slates, materializing the natural textures of stones in tones never seen before in nature. Itá celebrates the organic neutrality of reliefs for spaces more connected to biophilia, revealing the exuberance of rich raw materials. Lastly, in addition to valuing the nuances of Brazilian stones, therapeutic architecture gains new possibilities with a more sensorial and calm appeal.